BURBERRY PRORSUM WOMENSWEAR PRE-COLLECTION SPRING SUMMER 2011

This isn't a "shoe post" I know, but I really couldn't resist talking about this one, the detailing, especially the belts have me sighing. Everything is so deliberately messy prêt, that you cant deny them. 


Logically speaking - This "spring summer" collection is only "spring summer" for Europe, for us in India, its more "autumn winter" considering our maddening temperatures during the hot season. 

True to Burberry tradition, the new Spring Summer 2010 Prorsum Womenswear Pre Collection is minimalist and intricate at the same time. The silhouettes and textures appear delicate but have a twang of edginess to them - giving them a much desired street feel. 

SILHOUETTES

The collection is an amalgamation of seamlessly cohesive silhouettes from fitted trench coats, streamlined pea coats, regimental jackets, cropped officer jackets to sheath dresses, ruched puff dresses and officer high-waisted trousers, skinny uniform trousers and pencil skirts.

FABRICS

The design house has enlisted the use fabrics from a broad range of options from naval wool twill, bonded military cotton, lightweight super gloss ponyskin to nappa leather, jersey tailoring, gold-dyed stretch canvas and crochet, washed silk chiffon, washed silk satin, fine ruched knitted silk, technical silk, raw edge silk and super soft fine cashmere. 

The collection features a number of little embellishments and accessories like naval collars, matt leather trims, seam sealing, contrast lining, ruched strip application, giant hook and eyes, jersey side panels and  military metal back neck chain.

COLORS

All the garments are available in the following colors - trench, honey, olive, military green, dark flax, black, ink, indigo, nude, greystone, sandstone, peat, flint and celadon.

 

The New Burberry In Town!

Burberry announced the opening of two new stores in India, both operated through Burberry India ( a joint venture announced at the end of 2009) on the 7th of June,2010.

MUMBAI 

The 400 square metre store opened within Palladium Mall in Mumbai on 30 May 2010.

Address

Palladium Mall, 462 Senapati Bapat Marg., Lower Parel, Mumbai. 

Store hours

11.00am to 9.00pm  

Telephone

+ 91 22 40801990

HYDERABAD 

The 200 square metre Burberry store opened in Hyderabad on 1 May 2010.

Address

Taj Krishna Hotel, Shopping Arcade, Banjara Hills, Hyderabad, India

Store Hours - 11.00am to 8.00pm 

The stores reflect new store design concept developed by Burberry Chief Creative Officer Christopher Bailey and British materials and themes used throughout with flat screen LED video walls located within the stores showcasing Burberry content. 

“We believe that India is an exciting market for luxury goods, with great long term growth prospects. The combination of the Burberry brand and management team, our strong product designs and the local expertise of our partners, will enable us to become one of the leading luxury brands in this under-penetrated market.” Angela Ahrendts, CEO of Burberry 

Right now there are only two other existing Burberry stores in India - Emporio Mall in Delhi and UB City Mall in Bangalore. Burberry, which is headquartered in London and a member of the FTSE100, was founded in 1856. 

I will be talking about their Spring 2011 Pre-collection in my next post, and though their shoes might not be  heavenly, their over coats and pants are a dream! 

So if you are in either of these cities or just passing through, be sure to give these stores a look!